News: Moore or Less

Thirty years without a title. Thirteen billion dollars in the bank. And somehow, everybody still can't stop watching.

Every time the Cowboys lose, the same ritual begins. Fans blame the coach. Pundits blame the coordinator. Radio hosts spend three hours screaming about play calls.

Since that 1995 season win, Dallas has appeared in 18 playoff games. Not one reached the conference title round.

Two straight seasons of seven wins. A historically bad defense. And now a front office swearing this time is different. We have heard that before.

I am not here to bury Dak Prescott. I am here to tell the truth about him. And right now, the truth is not pretty.

Let me say something that Cowboys fans do not want to hear. Jerry Jones does not need to win a Super Bowl. Not financially. Not as a business owner. Not even as a legacy builder. He already won. He won the day he wrote the check for $140 million in 1989.

Thirty years without a Super Bowl. Back-to-back losing seasons. And Jerry Jones still wants you to believe the next title is just around the corner. I'm not buying it. Are you?

Thirty years of frustration. One of the world's most valuable franchises. And still no answer. Shop in Seagoville breaks down both sides — then lets you decide.