Home Services Marketing Campaigns Built to Generate Local Customers.
Your customers already need repairs, maintenance, improvements and seasonal services. The Founders Club helps turn those everyday homeowner needs into attention-grabbing local campaigns designed to create inquiries, quote requests, appointments and new business.
More Than Advertising
Give Homeowners a Reason to Contact Your Business.
Instead of simply displaying your logo, we can build a signature local promotion around your services—something residents can enter, request, schedule, follow or act on.
Marketing Built Around Real Homeowner Needs
Your Next Customer May Already Have a Problem You Can Solve.
High utility bills. An AC that is not cooling properly. A leaking faucet. A worn-out fence. An ugly driveway. Storm damage. Overgrown landscaping. Pest problems. Unfinished repairs. These campaigns connect common homeowner needs with a local business ready to provide the solution.
Start with something homeowners already care about, then connect that need directly to your service.
Contests, giveaways, inspections, challenges and transformations create more reasons to engage than ordinary advertising.
Campaigns can be adapted for HVAC, plumbing, roofing, landscaping, remodeling, electrical, cleaning and many other home-service companies.
Five Powerful Starting Points
Campaign Concepts Built to Get Local Homeowners Paying Attention
Your signature campaign can be customized around your services, ideal customer and growth goals. These five concepts offer especially strong potential for recruiting attention and generating local participation.
Fix My House! Home Rescue
A highly flexible homeowner submission campaign that can fit almost any home-service company.
$500 Home Makeover Giveaway
A simple, highly marketable promotion built around a service credit or home improvement prize.
Worst Yard on the Block
A visual transformation campaign for landscapers, lawn services and outdoor contractors.
Summer Home Comfort
A timely Texas campaign for HVAC companies focused on comfort, efficiency and service.
Curb Appeal Makeover
A flexible campaign for businesses that improve a home’s exterior appearance and condition.
20 Home Services Marketing Campaign Ideas
Choose a Campaign That Fits What You Want to Sell
Each concept can be customized around the Founders Club Home Services Partner’s specialty, target customer, season, promotional offer and desired customer action.
Summer Home Comfort Campaign
A seasonal HVAC campaign featuring AC tune-ups, cooling-efficiency checks, indoor comfort education and a limited-time service offer.
Great for HVAC companies$500 Home Makeover Giveaway
Offer a home-service credit for painting, landscaping, cleaning, flooring, handyman services, pressure washing or another improvement. Residents enter through Shop in Seagoville, helping create both visibility and potential leads.
Flexible across many home servicesIs Your AC Ready for Texas Summer?
Encourage homeowners to schedule a pre-summer AC inspection before the hottest temperatures arrive.
HVAC lead generationFree Home Maintenance Checkup
Promote a complimentary or special-price inspection built around your specialty, including HVAC, plumbing, electrical, roofing, pest control or general maintenance.
Appointment-driven campaignWorst Yard on the Block Contest
Homeowners submit photos of yards needing attention. A winner can receive landscaping, mowing, cleanup, tree trimming or another outdoor-service prize.
Landscaping and lawn servicesUgliest Fence Makeover Contest
Residents nominate an aging or damaged fence for a potential makeover while the participating contractor showcases what a dramatic fence transformation can accomplish.
Fence contractorsDirty Driveway Challenge
Residents submit photos of stained driveways, sidewalks, patios, fences or other exterior surfaces for a chance to receive a professional cleaning.
Pressure washing and exterior cleaningHome Energy Savings Challenge
Build a month-long campaign around reducing household energy waste through maintenance, insulation, weather sealing, thermostats, windows, electrical upgrades or related services.
Energy and efficiency servicesStorm-Ready Home Campaign
Promote roof inspections, gutters, tree trimming, drainage, fencing, generators and exterior repairs designed to help homeowners prepare for severe Texas weather.
Roofing and exterior contractorsRoof Rescue Campaign
Help homeowners recognize common roof concerns and encourage residents who are uncertain about their roof’s condition to request an inspection or estimate.
Roofing companiesStop the Drip Plumbing Campaign
Focus on common plumbing headaches such as leaking faucets, toilets, pipes, water heaters, clogged drains and low water pressure.
PlumbersHome Safety Electrical Check
Encourage residents to have outlets, breakers, panels, wiring, smoke detectors and other household electrical concerns evaluated.
ElectriciansPest-Free Home Challenge
Create a seasonal promotion centered on ants, roaches, rodents, mosquitoes, termites, spiders and other common household pests.
Pest-control companiesWeekend Home Project Rescue
Ask homeowners to submit small repairs or unfinished projects they have been putting off. One project can be selected for a makeover while other submissions generate potential quote requests.
Handymen and contractorsCurb Appeal Makeover Campaign
Build a transformation campaign around landscaping, pressure washing, painting, fencing, gutters, windows, lawn care or other exterior improvements.
Highly adaptable exterior campaignSpring Clean Your Home Campaign
A seasonal promotion for house cleaners, carpet cleaners, pressure washers, junk-removal companies, window cleaners, organizers and similar businesses.
Cleaning and organization servicesBefore & After Home Transformation Series
Showcase real projects completed by the Founders Club partner, highlighting the original problem, completed transformation and service involved.
Ongoing portfolio marketingWhat Would You Fix First? Giveaway
Ask local residents what they would most like to repair or improve: flooring, paint, landscaping, plumbing, AC, roofing, fencing, remodeling or another project.
Engagement plus customer researchHomeowner Maintenance Month
Create a month of practical homeowner education covering filters, gutters, water heaters, roofing, plumbing, electrical systems, lawns, pest prevention, weatherproofing and inspections.
Authority-building campaignFix My House! Local Home Rescue Contest
Residents submit a photo and short description of something around their home that desperately needs attention. Selected entries can become part of the promotion, with the partner providing the winning repair or service credit.
Flagship multi-service campaignWho Can Use These Campaigns?
The Home Services Partner Slot Can Fit a Wide Range of Local Businesses.
Your campaign does not have to look like anyone else’s. We can center the promotion on the service you want homeowners to notice, request or purchase.
The Founders Club Difference
Don’t Just Advertise Your Business. Build a Reason to Call It.
A logo can create awareness. A well-designed customer campaign can give a homeowner a specific reason to take the next step.
Your Signature Campaign
How a Home Services Founders Club Campaign Can Work
Step 1
Choose the Goal
Decide whether you want more calls, estimates, appointments, inspections, leads or awareness for a particular service.
Step 2
Build the Hook
Create a campaign, challenge, giveaway, makeover, educational feature or seasonal promotion people can understand quickly.
Step 3
Promote It Locally
Shop in Seagoville introduces the campaign to its local audience and gives residents a clear reason to participate.
Step 4
Turn Attention Into Opportunity
Use campaign engagement to create conversations with homeowners who may need your services now or in the future.
Home Services Founders Club Opportunity
Make Your Business the Local Name Homeowners Remember.
Claim the Home Services Partner opportunity and let Shop in Seagoville help build a signature customer-growth campaign around the services your company wants to sell.
Join the Founders Club
